#R TRADEMARK SYMBOL MAC HOW TO#
For more information on how to use Apple’s trademarks, refer to the document titled, “ Guidelines for Using Apple Trademarks,” or contact the Trademark team. Trademarks are adjectives, and should not be made into verbs or made plural or possessive. (These generic terms are only suggestions, and there may be other words that are equally appropriate.)
Thereafter, the generic term should appear frequently with the trademark.
For all publications, include an appropriate generic term after the trademark the first time it appears. The list also includes a suggested generic term for each trademark. Instead use the appropriate trademark attribution notice, for example: Mac and macOS are trademarks of Apple Inc., registered in the U.S. For publications that will be distributed outside the United States, do not include trademark symbols. When using the marks in publications that will be distributed only in the United States, include the appropriate ™, ℠, or ® symbol on first use. The following is a non-exhaustive list of Apple’s trademarks and service marks. Also, as trade dress, it can be the appearance of a product or its packaging, including size, shape, color, texture, graphics, and appearance (e.g, retail store or website). A trademark can be a word, phrase, symbol, or design that distinguishes the source of the goods or services.
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